Why Is An Online Presence Significant?
The value of an online presence often comes down to visibility. Let’s look at this from a business perspective first. To sell a product or service, you must present it to potential customers. And where are the potential customers? Well…they are on the Internet! Reflect this: 96% of Americans now shop online.
So, creating an online presence is essential for business, but it is also a powerful strategy for promoting work. This is related to the power of the personal brand. In short, personal branding involves promoting yourself regularly through online channels (such as social media). This, in turn, attracts attention, inspires respect and opens up new opportunities.
Why is an online presence significant?
The value of an online presence often comes down to visibility. Let’s look at this from a business perspective first. To sell a product or service, you must present it to potential customers. And where are the potential customers? Well…they are on the Internet! Reflect this: 96% of Americans now shop online.
So, creating an online presence is essential for business, but it is also a powerful strategy for promoting work. This is related to the power of the personal brand. In short, personal branding involves promoting yourself regularly through online channels (such as social media). This, in turn, attracts attention, inspires respect and opens up new opportunities.
Why you need a (significant) online presence
Your online presence is essential to your business. You must manage your online presence to grow your business, appear legitimate, increase sales, and strengthen your brand and marketing. Let’s take a closer look at why an online presence is essential to your business:
It Adds Legitimacy To Your Business
When people search online for the services and crops you offer, they should be able to find you. Before customers buy from you, they will look online to learn more about your business.
62% of consumers will ignore a company if they can’t find it online, and 83% of US shoppers say they use an online search before visiting a store. They may choose a competitor with a more substantial online presence and brand reputation if they can’t find enough info about your business.
Ways to Create an Online Presence
Whether you are creating an online presence for business purposes or personal promotion, here is a list of the top 3 activities you should focus on:
Set up your website
Creating an online presence often starts with creating a website. Your website is essentially a “digital hub” from which all your other online initiatives can (and point to) appear.
I am creating a website, which used to be a complex technical task. But now, thanks to the advent of drag-and-drop website builders, almost anyone can easily create a professional website! To get ongoing, I’d recommend checking out Wix or Squarespace.
Understanding SEO
Search Engine Optimization (SEO) may seem like a complicated topic, but the basics are effortless. People enter enquiries (keywords) into search engines like Google. For these people to see you, you need to focus on the specified keywords in your website.
Therefore, before you try to expand your presence on the Internet using blogging (more on that below), you need to think about the topics you want to know about. Remember, you are creating a unique brand – what does that brand mean?
Use social networks
Social media is an essential channel to use when expanding your online presence. 81% of Gen Xers and 84% of Millennials now use social media daily, making it a powerful tool for finding and connecting with audiences.
Many different social media platforms exist, from Facebook and Instagram to new platforms like Snapchat and TikTok. The areas you focus on will depend on your target and goals. And by the way, if professional growth is one of your goals, a popular LinkedIn profile is an absolute must.
